Brand and similar artists

Here's the video of Example and Ed Sheeran. This seems like the start of Ed Sheeran becoming a likeable character from seeming so close to Example. The song became quite popular for the teenager age group, although it wasn't an actual song.


Azealia Banks is a prime example for us. She's in our genre of music, and has a simple use of locations for her video. She doesn't use a male gaze to attract her audience, she uses her choice of clothing to promote her genre, and make her brand seem quite quirky. Similar to Banks, we used outfits and locations to get across our point to our audience rather than use a Male gaze to attract a male audience.