RichMix Trip

Many interesting topics were spoken of in the media conference. First half was Pete Fraiser giving top tip's and taking us through the history of music. He ran through a method of analysis for music videos.

    Method of analysis by Andrew Goodwin

• Genre characteristics
• Visuals relationships with lyrics & music 
• Need to sell artist as a star
• Voyeurism/looking 
• Intertextuality 

I particularly found the history of the music video's quite intriguing. I underestimated the real history of music video's and how far back they actually originated from. The video's from the first music video by Len Lye shows the simplicity although the creativity of the artist, which generated the first music video's.

The birth of MTV in 1981 was also a break through, allowing black artists to start broadcasting video's worldwide. This then led on to Michael Jackson becoming the well known phenomenon that he sitll is today, also rappers like 50 cent, Jay-Z etc, allowing music video's to expand and allow other genre's to broadcast on television worldwide. The video below was the launch of MTV
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I also look in to an advertisement The difference of advertisements also shows the advance of technology in the 30 years MTV has been broadcasted. The HD camera's to the imaginative idea's to advertise.