Magazine Advertisement Research

To prepare myself to create an effective magazine advert for our brand 'Bacci+Filter', I have found different magazine adverts from artists in our genre of 'pop/alternative'. I found that the majority of these adverts have the artists face on them, which obviously lets the audience know specifically what they're buying, although it seems to be typical for this genre.
 RIHANNA- Loud

Rihanna's advert uses a very feminine approach. Her hair and the colour scheme match, which obviously initially attracts the audience in to it. Rihanna's music is all quite different, some of her songs are quite pop whereas some are quite hip hop, which is why she comes under the genre of 'alternative'. Rihanna usually uses herself as a sexual image to attract her audience, and although she hasn't done this here she does bare some skin although it seems to de-sexualise her. She covers the whole advert because she's quite a success as an artist, so her audience will want to see her if they want to buy her album. I think I will look in to using a picture of ourself, although as we're a band we're unable to zoom in on our faces as Rihanna has done. She's used an opaque big 'A', i'm not too sure why this is, but for some reason it does look effective as the white fonts all go quite well together. Similar to Rihanna's album, I've used a red theme in my digipak to reflect a 'london bus' theme which connotes to youth subculture and hometowns, whereas Rihanna has used a light pink to compliment her image and portray her as quite feminine.
                       CHIDDY BANG- Truth

  Chiddy Bang is an artist similar to our brand. Their music is quite alternative, and they're a duo similar to 'Bacci + Filter'. When travelling underground I saw their advert for their new album 'breakfast' which was really eyecatching. Unfortunately, i didn't manage to take a snap of it although I did find their previous album cover which was this one. Their use of animation is really effective and suits their genre, as their target audience would be attracted to the different colours and simple text. They two boys seem to be less important than the text, which perhaps entails that not many people are buying for the artist but rather for the music, which is different to Rihanna's album. I really like the eye-catching animated font, the conventions suit our genre and brand, although the colour scheme does not suit
our brand.
                                                                   
                                                                                                        LANA DEL REY- Born To Die 

Lana Del Rey's advertisement uses just the same picture as her Album cover. It's a plain blue background and the white font is quite simple which actually juxtaposes her choice of music video's. She's become quite a big part of the media as she's quite controversial which allows her to be quite plan as the majority of people who will see her face on a bus will know who she is. Her choice of outfit suits the colour scheme of fonts, and the way the picture has been taken makes her seem quite high up as if she's in the sky. Usually artists in this genre use bright colour and animations around a picture of themself, although Lana Del Rey has seemed to break away from this convention and gone a plain colour scheme focusing although still headlining a photo of herself to attract her audience.

Out of the 3 adverts the Chiddy Bang advert applies most to our brand. All of these artists are from the same genre, although they use their artist to attract an audience. Our brand is two young girls, and Rihanna has used male gaze to attract her audience as she appears quite sexy and feminine, whereas Lana Del Rey contradicts to her music video's to appear quite simple and plain, where she's actually not.