Audience feedback

As below, I posted a questionnaire that I said I would use for audience feedback. It enables our brand to know exactly what the target audience want. I sent a Facebook message to boys/girls from the ages of 16/19 which are the main target audience. I used Facebook as social networking is a free popular website for the ages of our target audience. 

Filming

So today and sunday we did some bulk of our filming, we went up to Waltham Abbey and managed to get a few good shots, although we didn't have anyone to film us so we had to use our imagination for pieces where we were together. Today we borrowed our friend Heather who's a photography student and also was a part of our film last year to help us film. We didn't get everything we needed as it conveniently started raining, but the stuff we did get included a little old fashioned mini in shot which we like for our 'british' theme. Here's some photo's of Waltham Abbey from sunday's filming.

We both really loved this shot. You could see the clouds in the window next to the London themed lamppost. The use of reflections goes against our music video, as for 2 girls we're not using the music video as sex appeal which most girl artist videos use to appeal to their audience, so it shows a reflection which contrasts with what we want to go against.

We used this wall for a 'middle classed' shot. We were hoping to use a hint of difference in classes throughout the video so we can analyse it in depth throughout our exam.

 FRONT COVER
Here's the front cover of my digipak 'Backseat'. I've used the animation yet realistic photograph to show our genre and how our music will be quirky and uplifting. The use of reds and the bus show's we're a british band, obviously filming around London. I've also put the album title on the bus title so it shows we're trying to get somewhere and 'Backseat' is our destination. I used 'Backseat' as I thought it represented the message I'm trying to get across. Our duo are heading somewhere and although they're trying, they're still on the backseat in comparison to the big bands.
BACK COVER
Here's my back cover. Again i've kept with the red theme to show the continuity. I've used the mise-en-scene of a brick wall and window simply because I thought it contrasts well with the London theme. I had our tracklist sitting on the window ledge along with us so it could convey how our duo are as passionate as our music as we are about making it. I created the barcode online through a barcode generator.

Tracklist

1.Lady Luck

2.Rockfish

3.Down with trumpets (Mr E. remix)

4. Drunk

5. Maybe not

6. The red wall

7. Time flies F.t MC Arthur

8. Grass Breaker

9. Dreadlock ganster

INSIDE LEFT HAND SIDE
I used this image that I took whilst at work, simply of sugar and used my finger to write 'Bacci + Filter' in it. I thought it was quite quirky and suited out genre, it was just a muck about. Once I edited it on photoshop, I found it looked quite cool and could fit in to our digipak scheme. I duplicated the images 9 times and changed the colour of each one to a different editing technique that was available.

INSIDE RIGHT HAND SIDE
Similar to the inside left hand side of the digipak, I used the same image although expanded the size and used an 'emboss' technique and changed the colours to create a girly yet edgy look for where the C.D would be. I used the white ring on WORD through inserting an object, and my idea was to have the CD to have the image on as an insert for the digipak, so when you take out the disc the image would be underneath, as it shows
 to the right.



Here's the final digipak.
The bottom images are the inside then the top left is the front and the top right is the back with the tracklist.

DIGIPAK

Last night I was a bit bored at work, and as I work in a bakery I thought it would be a bit of fun to work around with some of the stuff. I quite like the sugar effect, and might think about incorporating it in to the inside cover of my digipak just for a bit of creativity. The use of colourful bakery stuff could be something that could be used in our music video also, because the colours and use of them create a fun effect which is what we're going for.

CHANGE OF SONG

well well well, once again Millie and I have changed our minds. We both thought we were at a mental block with our song, so from our tracklist's, we realised that we have a Remix. From this we went researching for a good remix of our song and found Mr E's remix which we both loved. It's the same song with all the singing but a lot more cheery and suits us a lot more.
So today we went out to Waltham Abbey, got a few shots with a boarded up background. Our video is still aiming to be our quirky side, although we've changed our minds for the whole thing to be like a story where we're getting somewhere, and at the end we have a quirky destination. Here's our song

Digipak

         Here's pictures from a photo shoot we took yesterday, we used around our area but shot pictures that were relevant to what we were looking for. From our research in to other artists digipak's, we went out knowing that we wanted to shoot us in our shots. I initially wanted to take photos in front of two buses next to each other, to relate to ourselves as travelling artists. Although, we can not control when the busses could leave the bus station! So we took a picture in front of a single-decker bus, relating to youth, london and travelling which I wanted to portray through our artist. 

 We also used the window as we thought it would be quite quirky, it's not very clear but we were sitting on a window-seal, which showed our young portrayal. 

Twitter

Without seeming repetitive, today I had a university interview and travelled on a south west train. As I was on the train I realised they were advertising their twitter, with a notice 'follow us on twitter! @SW_Trains'. I found it interesting, as from my previous research I commented on celebrities being able to keep in touch with their fans.

Similarly, this allows the train companies to keep their customers happy, and apologise without going through being on a helpline for a long time. Twitter seems to keep everyone connected, and allows everyone to keep on track with what's going on!

Filming

Millie and I set out on friday for an hour of filming seen as though the weather and lighting was perfect. We got some shots we were happy with, although when it came to importing we found that the setting was wrong which disallowed us to export our footage on to our editing programmes. Hopefully we can re-film the exact same thing with good weather this week and get cracking with it! The below print screen is what came up on iMovie whilst trying to import.

Questionnaire

Looking in to our research and planning, Millie and I created a questionnaire to enhance our knowledge on our target audience and where our band will be placed in the music industry.

Here's the questions we come up with;

1. Are you male/female?

2. What's your age?

3. What's your favourite genre of music?

4. How often do you watch music videos?

5. Where do you usually watch new music videos?

6. Do you prefer a comical or serious music video?

7. Where would you expect to find your favourite band/artists new music videos?

8. What music channel would you expect to find your favourite genre on?

9. What's your initial thought on the name 'Bacci and Filter'?

Below are a pie chart of each question

Advertising

Twitter has become a big part of today's modern technology and has become a huge way that a celebrity can reach out to their fans with their own thoughts and feelings, coming from a main source rather than through the media (secondary sources). As I have twitter myself and I follow a few celebrities, it's clear that it's an easy way for celebrities to advertise their albums etc. through Twitter.

For example, here's Rihanna's twitter page, with a link to download her album,  her picture being her Digipak cover and her official website. Free advertising, and  directing the correct audience, as all of her followers are clearly fans.

Generally, it's quite clear to see that social networking is the easiest and most effective way to target an audience in today's society. Other social networking include facebook with acoustic

Again, here's the twitter page we created. Through research it's clearly the most efficient way of advertising, allowing us to contact other artists and advertise our videos.

Digipak

1. OLLY MURS; Olly Murs's digipak conforms to his genre for his digipak. His use of multiple colour appeals to his younger audience, although the picture appeals to his older audience who view him as 'handsome'. The producers of the digipak clearly used a mix of animation with a real photo to appeal to their audience. An indie/rock band uses more abstract images on their digipak, which allows Olly's target audience to be attracted to the digipak as they're looking for something in particular.

2. PAOLO NUTINI; Paolo's digipak creates a sense of brightness and humour. The use of his album being named 'Sunny side up' allows the audience to believe his album brings a lot of fun, and holds many quirky songs. The animated version of Paolo is continued from his actual song 'sunny side up' which is where the audience can relate digipak to music video. Through doing this, the audience can show a link and immediately recognise Paolo's album when perhaps browsing in a store. Bright colours are again used, this is eye-catching and they're all quite positive colours.

3. RIHANNA; Rihanna uses a black and white theme and her 'R' logo, which is seen throughout all of her albums. Again, the artist does this to show a link between her albums so her fans can easily recognise her album. It's quite daring to use a black and white theme for a genre such as Rihanna's, although as she has a huge fan base she can pull it off. Rihanna wears quite revealing clothes to attract a male AND female audience, she uses male gaze, although is an icon to women in a fashion gaze. SMOKING is used in her digipak, which is another example of our chosen BAND NAME for this genre, as it's seen in a 'beautiful' way in the digipak.