Digipak

1. OLLY MURS; Olly Murs's digipak conforms to his genre for his digipak. His use of multiple colour appeals to his younger audience, although the picture appeals to his older audience who view him as 'handsome'. The producers of the digipak clearly used a mix of animation with a real photo to appeal to their audience. An indie/rock band uses more abstract images on their digipak, which allows Olly's target audience to be attracted to the digipak as they're looking for something in particular.

2. PAOLO NUTINI; Paolo's digipak creates a sense of brightness and humour. The use of his album being named 'Sunny side up' allows the audience to believe his album brings a lot of fun, and holds many quirky songs. The animated version of Paolo is continued from his actual song 'sunny side up' which is where the audience can relate digipak to music video. Through doing this, the audience can show a link and immediately recognise Paolo's album when perhaps browsing in a store. Bright colours are again used, this is eye-catching and they're all quite positive colours.

3. RIHANNA; Rihanna uses a black and white theme and her 'R' logo, which is seen throughout all of her albums. Again, the artist does this to show a link between her albums so her fans can easily recognise her album. It's quite daring to use a black and white theme for a genre such as Rihanna's, although as she has a huge fan base she can pull it off. Rihanna wears quite revealing clothes to attract a male AND female audience, she uses male gaze, although is an icon to women in a fashion gaze. SMOKING is used in her digipak, which is another example of our chosen BAND NAME for this genre, as it's seen in a 'beautiful' way in the digipak.