Without seeming repetitive, today I had a university interview and travelled on a south west train. As I was on the train I realised they were advertising their twitter, with a notice 'follow us on twitter! @SW_Trains'. I found it interesting, as from my previous research I commented on celebrities being able to keep in touch with their fans.
Similarly, this allows the train companies to keep their customers happy, and apologise without going through being on a helpline for a long time. Twitter seems to keep everyone connected, and allows everyone to keep on track with what's going on!
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