EVALUATION QUESTION TWO; How effective is the combination of your main product and ancillary tasks?

We wanted the music video to promote our artist as a british band and have relation to youth culture. In addition to this, we used our ancillary tasks to also promote our band in this way. We used the image of a London bus in both the digipak and magazine advert to give our artist an association with Britain. To the left is a magazine advert for our artist. 
After my research in to magazine adverts, I found that it was common for artists in our genre to have a 

The shot to the right is an opening shot from our music video. This shot is similar to our magazine advert, as an opaque editing technique was used in both. The relation of the classic mini (to the right) and the bus (image above) both connote to Britain. For our magazine advert, a large image of the artist was chose so our audience know exactly what's being promoted. Similarly, a choice of birds was put in the shot to the right to connote to freedom and youth, so both Britain and youth culture was seen in our opening shot.






Throughout our music video, a blue editing technique was used on each shot. This was used so that the whole video has a blue feel, relating to sky and freedom. When creating the magazine advert, I created 3 drafts (images to the left), with the red colour scheme in mind. I used a red colour scheme so the red and blue colour schemes of the magazine advert and the music video related to the British flag colours (of red and blue). 

Above is the digipak for our artist. Again, a red theme is seen; this allows the audience to relate our artist's digipak with the magazine advert, and the same images of the bus and artist so there's a link for our audience to notice. 

We created the band name 'Bacci + Filter' from the song itself. The song uses the lyrics, "Lighter and rizla, Bacci and filter"; This line is quite a catchy line in the song, and through previous research, we found that smoking was used in music video's for an edgy feel to attract their target audience. We used the shot of a cigarette being burnt out, and also the shot of a lighter and used cigarettes. 

Our artist was purposefully not smoking so we didn't bring a negative image of youth or create smoking to be portrayed as 'cool.