EVALUATION QUESTION THREE: How did you use media technologies in the research, construction and evaluation stages of your production?

Construction
The construction of our music video throughout A2 excelled our use of media technologies and improved our skills from AS. We used a Panasonic HD camera to film all of our shots and archiving. We chose to use this over the HD flip as it was at a higher quality. It also had a reversable lens so we could use a snorricam and view it whilst filming as we had a particularly small group, which led to us usually not having someone to film us. Our camera allowed us to have fast panning shots, in which was helpful for our spinning snorri-shots. Most of our shots were handheld, although our medium/full body shots were taken on a tripod, which was filmed on a couple of locations by our camera woman Lucy.

As we did not use any performance elements (i.e on stage, recording studio), all of our shots were majoritily filmed on the streets, which conformed to our genre. Through filming on the streets, we used natural lighting rather than artificial lighting. We had to plan on filming at the correct time of the day which improved our research and planning skills.

After our production, we began our post-production by exporting all of our footage on to iMovie. At AS, we used iMovie for our entire video, so our skills were being used at an advanced level to use quick editing for our music video. Final Cut Pro was installed on to our macs at AS level, although the use of quick sharp editing, and the editing techniques provided were not need for our Film Opening. Throughout the A2 year, we had a short lesson on final cut pro. Millie and I took it upon ourselves to teach ourselves how to use Final Cut at a more advanced level. We viewed youtube tutorial's on how to use final cut and adapted it to our genre. Here's one in which we used

We used Final Cut Pro to do vintage shots, which used a few editing techniques (strobe, vignette..). Originally, we used vignette and ..... although we didn't like the outlook after it was exported back in to iMovie, so used a varied amount of editing techniques until we found one we liked, which was the strobe setting. The strobe setting allowed the vintage look, as it flickered like the tv's in the past.










After our overall editing was done, we found we were unsatisfied with our colour scheme in comparison, so

we changed our overall look. The picture on the right shows the editing technique that we did to every shot on iMovie, we did this to create a continued colour scheme which gave a vintage feel.

Research and Planning
After our group meetings, we both decided we would put the song on our iPod's and Smartphone's so we would have in constantly to gain ideas. When we gained any idea's we would use our smartphone's to contact each other so that we wouldn't forget the idea. Here's a short conversation Millie and I had on a social networking site to plan our meeting for a shot idea.

My first few blogs show our research and planning on genre's and artist's in our genre. From this I looked in to other artist's digipaks and magazine adverts from our genre, to research and plan for our ancillary tasks, which was all done through google as it was an easy way to search and explore other artists.










 For our ancillary tasks, I found youtube tutorial's in how to use photoshop and then made my Digipak and Magazine Advert in this software. I found that Paint didn't have the essential tools to create ancillary tasks to the highest quality, which led.

We used Twitter to communicate with other artists, and to see how they appealed to their audience. All of this enabled us to have a wider knowledge of our music video.

Evaluation

Both Millie and I use a majority of social networking sites, so as a team we created our own twitter account and used our facebook's to share the video to a suitable audience. This was very handy during our audience feedback and evaluation stages as we were able to broadcast our video to multiple audience's through different platforms.

We used iMovie to edit our audience feedback, then youtube to broadcast it. (picture to the left)
We also again used our HD camera's
to film for our audience
 feedback, then again, used iMovie to edit it. (picture to the right)
I also learnt a brand new media technique through the use of a Prezzi. I'd never previously used prezzi before, but I found it effective for my audience feedback and it looks very professional.
Overall I found that media technologies was a huge help through my research, evaluation and construction. Through using media technologies such as cameras, internets, magazines etc, I was able to put together my A2 project in a detailed, professional way.