Laura Mulvey's Male Gaze Theory

Laura Mulvey used the term 'male gaze' through her theory in 1975. Through this, she believe's that women are seen as sexual objects through the use of camera shots and angles. This is majorly seen in music video's through the use of explicit clothing, and using women as 'prizes' rather than people. Rappers commonly use women in the same sense as a 'car', like something they've bought or using to brag about. The screenshot to the right is from Young Money's song 'Bedrock', which is predominately about a man 'pleasing' a woman. This is a prime example, as women are used in the video as objects that don't wear much clothing. Girl band's also use male gaze to attract their audience. 'Stooshe' use a lack of clothing in their music video to perhaps attract a male audience. This conforms to Mulvey's theory, as the shot types are used to focus on the women's sense of clothing as promiscuity (screen shot top left).